I presented my PhD thesis project at the KTH Department of Real Estate and Construction Management (which my department Project Communication is affiliated to), in the weekly series of lunch seminars. My focus was to give an overview of my field of research into architectural design processes and the different contexts that I relate to, including parametric techniques, fabrication and industrial processes. This was my first presentation in this context since I moved from Industrial Engineering and Management in April. I concluded with defining the current challenges of the project, including establishing more firm links between design driven techniques and design- and production processes in the building industry.